Cannes Lions
FAMOUS BRUSSELS, Brussels / 3M / 2013
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The radio spot plays with words, so it was not possible to make an adaptation in English with the same words we had in French. So we made a new spot in English, with English words to play with. When you go to the store to buy an ordinary product like toilet paper, your mind can fool you, and you leave the store with the product you'd prefer to buy, and not the one you needed.
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