“The power of simplicity is enormous”. Identifying the humble post its as our unique messenger viola, we transformed the entire campaign from ordinary to extra ordinary.

Kick starting the campaign on a mass scale and magnitude, we stuck Volkswagen contest post-it’s with the booking inquiry number across 5 national and regional newspapers on 4.5 million copies for over 7 days.

Next came the out of home touch points , bus Stops and buses were covered in Post –It’s for over 20 days, post it activations in over 30 shopping malls ,all non-Volkswagen cars in mall parking lots, ticket jacket covers of all the popular multiplexes across the country and ATM Machines too had these post its stuck on them.

At airports, specially designed baggage entirely covered with post-its was placed on conveyer belts.

Our little post-its were all over the digital and mobile platforms, ensuring we covered all possible touch points to reach our TG

Test drive enquiries increased by 131%

Over 10,000 Polo’s and Vento’s were sold during the Post-It campaign in 2012.

The concept of a “Post-It” is a Media Vehicle is winner in itself as it re-defined the medium itself! It made communication simple, quick and to the point and most importantly the potential car buyers could carry the communication around with them thereby adding shelf life to our communication and serving as a constant reminder.