Post Wisely: It’s your life, until you share it.

Everything is yours, until you share it. The second you share something you lose control over it and it is now public knowledge. From there on, the person can use that information against you. From valuable purchases, to your loved ones, everything can be an arsenal to the right criminal.

The film reveals someone thinking out loud. They are talking to themselves, or at least so it seems. It’s a one-sided conversation with all answers and responses growing in intensity. It is only once we are close enough we reveal that they are scrolling through someone’s social media feed.

Total website Traffic over 2 months – 223K

Ad Tracker Diagnostics

The campaign surpassed benchmarks across relevance, differentiation, believability and stirring emotions

YouTube Brand Lift Study

Youtube Views – 4.6 M

19.7% lift in Ad Recall (Best in Class)

7.9% lift in Brand Awareness (Best in Class)

52.2% lift in Brand Interest

Overall Performance

Overall Video Completion Rate – 2x the average benchmark

YouTube View Rate – 1.5x the average benchmark

Facebook Engagement Rate – 2.2x the average benchmark

Instagram Engagement Rate – 1.3 x the average benchmark

Twitter Engagement Rate – 6.8 x the average benchmark

Snapchat Views – 63K, Uses – 913, Conversion rate – 1.4% ( One of the 1st few brands to launch snapchat in the region)

59.7 Million Impression

14.4 Million devices reached

2.5 Million AED earned PR value (Estimated 51% of UAE’s Population reached)

Government