Cannes Lions

POUR SPECTACULAR

BBH, London / BAILEYS / 2013

Case Film
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Overview

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Overview

Description

The film is a dance spectacular and is reminiscent of a music video, inspired by the 1930s films of Busby Berkley, who was renowned for his unique style and ability to turn dancers into ‘human kaleidoscopes’.

It celebrates the spirit of modern womanhood with a visual feast of sassy moves, female camaraderie, spectacular visuals and edgy styling. Set to the cool soundtrack of ‘Rapture’ by Blondie, the film acts as a metaphor for the Baileys liquid, beginning and ending in the glass and topped off with the line ‘Cream With Spirit’.

Similar Campaigns

12 items

2 Cannes Lions Awards
Sound Scales

VML, London

Sound Scales

2024, BAILEYS

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