Cannes Lions

POWER TOOLS

IRELAND DAVENPORT, Johannesburg / BOSCH / 2013

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

We needed to showcase that Bosch Drills were the number one option when it came to helping men around the house. We needed to create an emotional attachment to men and reinforce that Bosch is the number one choice when it comes to choosing a drill.

By tapping into the insight that men don't always want to listen to women problems, we were able to create this campaign and add a humorous yet truthful twist.

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