Cannes Lions

POWERADE

HARVEST, Santa Monica / COCA-COLA / 2003

Awards:

2 Shortlisted Cannes Lions
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Andy Roddick who serves the ball at a tennis match and smashes it across the net. The ball slams into the clay court and does not bounce but instead, the force of the serve has caused it to stick into the court. Thus, the Powerade drink is the real power.

Similar Campaigns

12 items

The Crunchy Silence

ALMAPBBDO, Sao paulo

The Crunchy Silence

2024, PEPSICO

(opens in a new tab)