Cannes Lions

POWERADE ENERGY DRINK

McCANN ERICKSON, Madrid / POWERADE / 2008

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The Brief: We had to create an online campaign for Powerade, with the inconvenience of not having a landing page for the resolution of the campaign.The idea: So we proposed to create a rich-media campaign which started and ended on the banner itself, creating some kind of advergame rich media campaign which provided a full interactive experience for the user.

The Results: The campaign allowed users to personalize the piece for a friend, and embed the code to post the piece on blogs and forums which provided some "beyond the expectations" results, obtaining, besides the campaign, more than 50,000 extra users who enjoyed the Powerade “Run” game

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