Cannes Lions
WIEDEN+KENNEDY, Portland / POWERADE / 2018
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A teen athlete walks into a bodega to buy a bottle of Powerade and leaves with the owner's life story of what would have been if he had something as powerful as Powerade back in his day.
The bodega owner, electrified by holding the power of Powerade, recounts how he would have been so unstoppable they would have made an epic movie about him. The film, "Glorious Foot," would have had it all-action, suspense, and the greatest ending of all time.
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