Cannes Lions

POWERADE SPORTS DRINK

AIMAQ.RAPP.STOLLE, Berlin / COCA-COLA / 2006

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

We show what happens if you win the toughest sweepstake in the world: the Powerade Competition. Instead of getting the hoped-for LA-skate-trip, a young man wins a real, massive Powerade rhino. It turns his life upside-down in the most bizarre, damaging, annoying ways. But two things become clear:1) Whoever’s got a rhino is boss. 2) Powerade Competitions aren’t for wimps.

Similar Campaigns

12 items

1 Dubai Lynx Award
Offside Studio

J. WALTER THOMPSON DUBAI

Offside Studio

2019, COCA-COLA

(opens in a new tab)