Cannes Lions
AIMAQ.RAPP.STOLLE, Berlin / COCA-COLA / 2006
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Description
We show what happens if you win the toughest sweepstake in the world: the Powerade Competition. Instead of getting the hoped-for LA-skate-trip, a young man wins a real, massive Powerade rhino. It turns his life upside-down in the most bizarre, damaging, annoying ways. But two things become clear:1) Whoever’s got a rhino is boss. 2) Powerade Competitions aren’t for wimps.
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