In the film we see different moments and different women throughout the course of a day - whether swimming whilst pregnant, taking a run in the park, working in a studio or on a dance routine, or recovering at the end of a long day - interspersed with images of the delicious ingredients that make up the cereal, all set to high energy, upbeat music from up- and -coming artist Olly Anna. The ad showcases the specific benefits of Folic Acid and Iron, B vitamins, protein and vitamin D.