We chose to demonstrate the new Canon Powershot's state of the art image stabilizer by using performing artists who have the uncanny ability to stand motionless for long periods of time. We strategically placed the human statues close to camera shops and chose high action scenarios that would usually be photographed.

People interacted with the Canon brand by taking photos and videos, inquiring about the product, and confirming in their minds that Canon is the market leader in image stabilization. Actual tracking numbers was not possible.