We reinvented one of the coldest places in one of Canada’s coldest cities, the bus shelter, into the warmest. The shelter went up in Montreal in a handpicked location that needed more warmth than others and we transformed it into the likeness of a Duracell Quantum battery. When two people touched either end of the shelter and joined hands, the power circuit was completed and a heated lamp above their heads was activated.

We asked people to share their experiences of meeting other Canadians and working together to keep each other warm. Our #PowerWarmth boosted through PR and social platforms even took it a step further by raising money for Habitat for Humanity in order to speed assistance to those who needed it most.

As a result, we surpassed our goal of 25k video shares and 1 million YouTube views. A total of 1,287,369 people viewed the YouTube video, which received 6,112 likes and became one of the top viewed videos on the site for three consecutive weeks. Upwards of 25,000 people shared the video on Facebook and we raised $25,000 for Habitat for Humanity.

We decided to bring strangers together through the Duracell bus shelter to remind us that we are all connected and that reaching out to one another shows that there’s nothing we can’t power through.