Cannes Lions

PRANK CALL

MASTER ROMA WAITEMAN, Curitiba / GOVERNMENT OF PARANA / 2014

Case Film

Overview

Entries

Credits

Overview

Description

Paraná's emergency hotline receives, on average, 3,500 prank calls everyday. To demonstrate the extent of the problems caused by these calls, we turned the tables: we prank called people - and recorded everything. The reaction of the participants triggered the response we were expecting.

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