Cannes Lions
THE LEO BURNETT GROUP THAILAND, Bangkok / TOURISM AUTHORITY OF THAILAND / 2016
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Although Thailand is a peaceful country, one precaution is advised. Beware of suffering from overjoying your appetite.
“Pray for Anna” was built around one of the products that Thailand is most famous for, Thai food. The story portrays how enjoyable you can be in tasting variety of Thai food all day all night.
The film tells a story of a beautiful traveler Anna who comes to visit her Thai boyfriend, but their journey takes an appetizing yet sour turn.
Anna eats so much, to the point she is left in a food coma suffering “jawbone syndrome” from all the noodles, dumplings, fried meatballs, Thai papaya salad, seafood… the list goes on. Let’s pray for her, Anna….Anna Conda.
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