Action in Lisbon and Porto to distribute 50,000 packs. In both places the sampling action took place in the busiest streets, more target-related in selected companies. The purpose of this action was to make people try the soups and to convey the idea of freshness and naturalness of the ingredients.

The campaign is still on air at the moment, due to that we don't have any results yet. However the sampling went very well and we have had good feedback from the consumers.