We started with the objective, so we created the necessary tools that would help promote it on Internet. We created a Viral Campaign that had to be relevant for young people of varying ages.We also developed the promotion by using internet tools such as a facebook group.

We had 232,303 visits on youtube, And we were the third most visited viral in the last week of January.We had more than 50.000 cliks to the Palacios web page just in 4 days.