Cannes Lions

Precious Belongings

BBH CHINA, Shanghai / CHINA CHILD SAFETY FUND FIGHT CHILD TRAFFICKING / 2017

Film
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Description

This film reflects a situation that parents can relate to. When your mind is preoccupied with other things, it's easy to lose sight of your most precious. Your child.

This film follows a father's journey through a busy station clutching a precious bag in one hand and his young son in the other. Told from the POV of the father, the audience is led to focus on the bag so much only to realize that his son was abducted at some point during the film. We feel the anguish of the father to draw attention to other parents to stay vigilant.

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