Cannes Lions
SERVE MARKETING, Milwaukee / WOMEN'S FUND OF OMAHA / 2016
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The spot “Pregnant Boy-Party” features a family gathering of a baby shower, but it’s not just your typical baby shower. It’s for a young teenage boy. The visually shocking TV spot is meant to turn heads and stress that teen pregnancy is not just a girls responsibility- the financial and emotional strain weighs on young men as well. The spot wraps with a message encouraging parents to start the conversation with their kids about safe sex and to find out more at GetTheSexFactsOmaha.com, a website that provides tips and a tool kit to help parents and teens prepare for these crucial conversations.
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