Nestlé Nespresso S.A. is a pioneer and market leader in premium portioned coffee that can be enjoyed at home and at restaurants, hotels, offices and luxury retail businesses.

For the launch of the new CITIZ machines in Germany a temporary, modular showroom had to be created that perfectly matches the “modern urban living” feel of the product range.

The architecture is based on the existing Nespresso corporate design grid. It consists of a stationary cube as a bracket for the flexible, scalable shop windows. The cube transports the brand communication while the windows are used for the CITIZ product communication. The city theme is translated by backlit acrylic glass in combination with typography. The interior combines product and communication design with highly individual exhibition furniture in the CITIZ style. A dynamic light concept reflects a large part of the colour range of Grand Cru varieties. They are physically displayed in shape of a skyline which changes continuously with the use of the capsules.

At this early stage after the first implementation no market feedback is available.