Cannes Lions

PREMIUM PLUS CRACKERS

SHARPE BLACKMORE EURO RSCG, Toronto / KRAFT / 2010

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This spot mashes together a lonely song and a rocking song. A soup on its own is accompanied by the track, "Mr. Lonely". The crackers are accompanied by a Canadian classic tune, "Raise a Little Hell". When the crackers meet the soup, a glorious visual display is shown while a mashup of the two songs play.

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