Cannes Lions
MEDIACOM VIENNA, Vienna / T MOBILE / 2006
Overview
Entries
Credits
Execution
The game was cleverly integrated in the classical youth-campaign Klax Xmas. It offered a lot of fun for both – the participants and the bystander. The goal of involvement of the target audience and the media was fully achieved.
Outcome
The participation rates speak for themselves: from December 16th to 31st T-FUN generated 499.782 interactive contacts!
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11 items