Cannes Lions

PREPAID MOBILE PHONE SERVICE

LOWE ROCHE ADVERTISING, Toronto / VIRGIN / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Billythefinger.com is a viral website where people can take control of Billy the Finger in a choose your own adventure game. Should Billy sign a phone contract? Or should he tell the big bad phone company where to stick it? It’s all up to you. Targeted at young people, the website educates people on the dangers of getting involved with evil mobile companies, while encouraging them to sign up with Virgin Mobile: the friendlier company with no catch.

Similar Campaigns

12 items

United Taxi Tops

mcgarrybowen, New york

United Taxi Tops

2019, UNITED AIRLINES

(opens in a new tab)