Cannes Lions
LOWE ROCHE ADVERTISING, Toronto / VIRGIN / 2006
Overview
Entries
Credits
Description
Billythefinger.com is a viral website where people can take control of Billy the Finger in a choose your own adventure game. Should Billy sign a phone contract? Or should he tell the big bad phone company where to stick it? It’s all up to you. Targeted at young people, the website educates people on the dangers of getting involved with evil mobile companies, while encouraging them to sign up with Virgin Mobile: the friendlier company with no catch.
Similar Campaigns
12 items