We developed this preroll in order to present the 2 second tent, a highly innovative practical product. We played with this notion of “2 seconds” : as it is the time allocated for an ad before the viewer can skip it to watch his or her video, it is also precisely the time necessary to unfold and set up the tent.

The idea was to capture the viewer’s attention, by delivering the essential message in the 2 seconds he or she is not able to escape the ad, and surprise him or her to create the will to watch the ad longer and to discover the brand’s website.

The preroll campaign generated more than a million views on YouTube.

It drags xxxx people to the website

Quechua managed to stir curiosity and attract clients as well as professionals and bloggers.

Many saluted this funny hijack of the preroll principle.