Mother’s Pride, India’s most loved pre-school that has more than 20,000 children, has love as its core value. The client wanted a brochure that expands on its philosophy, while also highlighting the many activities that the school has for children that no other pre-school has.

For the brochure, we created illustrations of flowers in bloom, which on closer inspection turn out to be children dancing, playing, celebrating festivals, etc.

The idea fitted beautifully with the tagline ‘Love blossoms here’, and the brochure was not only loved by the client, but soon became a collector’s item with parents and prospects too. It also happened to win Gold at Abby 2011, India’s celebrated advertising award.