Domino campaign used the attention and media coverage of the real presidential election as a form of promotion. Starting with involving the candidates, then followed press and people, who even made it trending topic, all exclusively with point of purchase communication.

*Franco Parisi, Marcel Claude, Ricardo Israel, Marco Enríquez-Ominami, Roxana Miranda, Michelle Bachelet, Evelyn Matthei, Alfredo Sfeir, Tomás Jocelyn-Holt

The promotional plan was implemented at the same time in all Domino locations for a month, just as planned. Domino used the candidates need for camera as an ally and placed the elected hot dog in the menu, in March 2014, the same day the real president assume.

Campaign made an increase of 44% sales compared to previous period, with a total campaign investment of U$ 41.600 reached a PR value of U$663,468 a 1,489.7% more.