Cannes Lions

PREVENTION OF DOPING IN AMATEUR SPORTS

LOWE & PARTNERS, Helsinki / PEUGEOT / 2005

Film
Film

Overview

Entries

Credits

Overview

Description

A girl declares how much an athlete has to sacrifice in serious training. A drop of blood comes from her nostril. Her left eye seems to swell and change into a darker colour. Her chair transformes into a wheel-chair. Actually, she is the victim of her boyfriend's violent steroid rage.

Similar Campaigns

12 items

Try For Dreams.

DENTSU INC., Tokyo

Try For Dreams.

2020, KUBOTA

(opens in a new tab)