We transformed the EMOJI POO into a digital icon that allowed to recognize the symptoms of gastric cancer. We created 4 emoji poo designs that represent the symptoms: Melena, Hematochezia, Rectorragia and Ribboned Stools.

IMPLEMENTATION

In conjunction with Giphy, 5 stickers were created to be used in Instagram stories to compare the gifs with the feces. People could send their own photos through direct message to the GIST CHILE Foundation to receive help from a doctor.

TIMELINE

From March 31 (International Colon Cancer Day) until April 6

PLACEMENT

Media placement: Instagram

SCALE

500K OF FREE MEDIA.

TV prime time news: Main Nacional Channels (CHV, MEGA, VIA X) and CNN CHILE.

In Press: Main National newspapers (LA CUARTA, CNN, EL MOSTRADOR, BIO BIO, La tercera)

REACH

IN 6 DAYS OF CAMPAIGN

+ 1.8M GIF VISUALIZATION: SOURCE GIPHY

1.7M FREE MEDIA EARNED (Prime time TV SHOWS)

20M IMPRESSIONS