Whilst many still don't accept it, different cultures repress it and some places even penalize it; homosexuality is becoming more and more important, relevant and representative worldwide.

Simply because it is impossible to believe that amongst the Nature's diversity, the Nations' multiculturalism and the love of humanity; there is no place for everyone.

The world already has the colors of the gay flag, this means that the world accepts and values this community. That's why we use photos of those places to build the flag and show Colombians that the world is for everyone.

We find the places in the world that have the colors of the gay flag and we use them to build it without making any type of digital or color touch-up. Thus we demonstrate that the world is for everyone.

With this campaign, LATAM continues to become an inclusive brand that believes that the world is for everyone.