Cannes Lions

PRIMO FLAVOURED MILK

SAATCHI & SAATCHI NEW ZEALAND, Wellington / NEW ZEALAND DAIRY FOODS / 2004

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It's Flowtime, the gameshow where slacker contestants win huge bottles of Primo flavoured milk, presented by gorgeous bikini-clad assistants, or Primo-Donnas. In 'Name that Manoeuvre', brain-dead contestant gives accurate and incredibly detailed description of a man crashing a penny farthing at 80 kilometres an hour.

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