Cannes Lions

PRINCESS PILLOWS

FUTATSU INDUSTRIES, Oslo / PRINCESS / 2009

Film
Film

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Overview

Description

This film is part of a campaign seeking to merge a hard sell message with a modern brand image.A young couple is having a flirtatious pillow fight in bed, but they don't have any pillows. Instead, the couple has resorted to substitutes in the form of a radio and a frying pan. Injury ensues. The dangers of such behaviour is addressed by a serious man's voice. Princess then offers a solution: high quality down pillows at half price. The couple is then shown in a pile of new pillows, happier and safer than ever.

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