Cannes Lions

PRINGLES

WUNDERMAN UK, London / PROCTER & GAMBLE / 2010

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Overview

Entries

Credits

Overview

Execution

We launched ‘Help the Oversharers’ and we created a seriously clever way to stop teenagers in their tracks. The funniest and most ridiculous overshares our fans contributed via Twitter were fed directly into online media on websites where teenagers spend all their time. This was real public oversharing, and your ‘overshare’ could potentially become part of it. The banners drove viewers to the Help the Oversharers website, to play around with a whole load of other cool content and download our unique Overshare button, which lets you tell your mates when they’re oversharing. Digital outdoor media that also featured real ‘overshares’, Facebook messaging and a massively entertaining customisable video drove users to the site too.

Outcome

Results and effectiveness:• An above average click through rate for targeted expandable banners of over 0.5% achieved • 350% increase in unique site visitors on placement• Featured in websites, blogs and tweets• Pringles is seen as cool again

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Thank you!

McCANN HEALTH, London

Thank you!

2020, PFIZER

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