The creative execution showcased clearly the main differential of our product: performance. By printing an ad in high speed we put Shell V-Power's potency in the spotlight. And, because we used a real racing car to do it, we were also able to create more interest to the upcoming race. And, since we are the official power of all cars in the Stock Car racing, the more people watch the race, the better.

RESPONSE of the target audience, relationships built and return on investment.

200.000 people were impacted just for the print ads. And these people helped spreading the word about what we did in the internet. This way, thousand of fans discussed the idea online, and it got published in more than 50 blogs, sites and over social media. All this buzz helped not only building our brand but also increased in 4% the number of attendants on the day of the race.