We created a diverse visual identity, inspired by stacks of paper on the press floor, by using every printed technique, paper stock, foil, ink, texture, and finish Somerset had to offer. We realized that every printed piece — and even website, was an opportunity to delight designers. To show Somerset’s pride in what they print, we began by renaming them to “Printed By Somerset”.

From there we developed a full collateral package including business cards, envelopes, stationery, sticky-pads and notebooks. We also created a fully printed website that was shot in stop motion and transferred online.

Everything was built on a grid, with extreme attention to detail and precision. We realized that every printed piece — and even website – was an opportunity to delight designers. Every printed piece became a reference for a unique print feature or treatment, a keepsake for designers that would keep Somerset on their desk when it came time to choose a printer for their next job.

The rebrand shifted the way designers viewed Somerset. They were immediately recognized for their innovation, design and printing capabilities and unique offerings.

Printed by Somerset got the industry talking, sparking a conversation on Reddit labeled “most creative website ever”.

- 7575.8% increase in unique visitors in first 3 months of launch

- 2168 printed website requests

- 5928% increase in website visits in first 3 months

- 13940% increase in site hits in first 3 months

- Somerset received hundreds of positive feedback and interest via email praising the site