An online artistic competition: “All artists. Unleash your creativity”. A competition divided into three categories, launched thanks to web films, a big partnership with Yahoo!, mailings and e-mailings, guerrilla marketing around art schools. Prizes have been awarded for the best photos, videos and graphic arts.Everyone can subscribe across a site www.tousdesartistes.com (all artists.com) and post his creation. The selection was made by a jury composed of experts (Creative people, journalists, movie directors, Photographers, Graphic Designer).The photo and art graphic winners have been published in the magazine “Photos”, and the video winner has been broadcasted on a French digital TV channel (W9).

A very efficient operation; in 20 days:-Buzz, with 535 blogs that have broadcasted the 4 videos made for the communication of the campaign-Click rates never seen on Yahoo!: Average rate click: 0.46% with a of maximum 2.38% -174,000 unique visitors -More than 3,000 creations exhibited, of very good quality.-1,222,556 pages seen on the websiteA strong brand experience “Tousdesartistes” and “what do you have to say” has strong resonance among French consumers