Some Day My Prints Will Come … Some Day When My Dreams Come True.Hewlett-Packard wanted to sell the benefits of printers featuring Instant-On-Technology: no warm up time, fast first page out, lower energy consumption, lower heat and noise emission. Their business is instant, so why aren't their printers?We created an office-based soap opera, with a cast of stereotypical characters waiting in the wings. An alluring on/off switch invited users to come to their aid and get their business moving.