Cannes Lions

'PRISON BREAK' DVD BOX SET

THE JUPITER DRAWING ROOM SOUTH AFRICA, Cape Town / MUSICA / 2008

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Overview

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Credits

Overview

Execution

Seeing just the faces popping out from behind city poles with no branding was successful in fueling the public’s curiosity, especially given the usual boring nature of street pole posters. It was enough to hold their attention until the final reveal: The boxset of Prison Break Season 2, now available in Musica stores.

Outcome

Sales of the Prison Break Seasons 1 & 2 increased over a four month period. In some areas, the posters were stolen, a good indication that people liked them enough to want to own them. The client was immensely happy with the overall results.

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