Cannes Lions

PRISON BREAK TELEVISION PROGRAMME

BUNGALOW 25, Madrid / FOX INTERNATIONAL / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

We converted the billboard in a realistic front of a jail (windows with bars). During the day the window in the top was opened and suddenly various actors dressed like prisoners went out to the street using a sheet.

Outcome

- First Position among pay TV Channels- Seventeenth position (Top 20) including open TV- Audience the day of the launch: 139,6 (thousands)

Similar Campaigns

12 items

Twitter NFT Profile Picture Feature

TWITTER, San francisco

Twitter NFT Profile Picture Feature

2022, TWITTER

(opens in a new tab)