Cannes Lions

PRISON BREAK TELEVISION PROGRAMME

BUNGALOW 25, Madrid / FOX INTERNATIONAL / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

We converted the billboard in a realistic front of a jail (windows with bars). During the day the window in the top was opened and suddenly various actors dressed like prisoners went out to the street using a sheet.

Outcome

- First Position among pay TV Channels- Seventeenth position (Top 20) including open TV- Audience the day of the launch: 139,6 (thousands)

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