Cannes Lions
BUNGALOW 25, Madrid / FOX INTERNATIONAL / 2007
Overview
Entries
Credits
Execution
We converted the billboard in a realistic front of a jail (windows with bars). During the day the window in the top was opened and suddenly various actors dressed like prisoners went out to the street using a sheet.
Outcome
- First Position among pay TV Channels- Seventeenth position (Top 20) including open TV- Audience the day of the launch: 139,6 (thousands)
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