To persuade people to support Russian political prisoners we created an online Russian prison cell. Using the VR Technology of 360° videos we gave people the chance to experience what a political prisoner goes through. The visitors can make an attempt to leave but they quickly get the point: no one can get out of a Russian prison without help. Eventually, to help the real political prisoners people can sign an online petition to be sent to the Russian government.

We have created a 360° video for youtube, a microsite with 360° video where a petition could be signed. The microsite was seeded by electronic direct mails.

conversion: 57 %

petition signatures: 11 000

video views: 320 000

budget: zero