Cannes Lions

Prison Visits

LEO BURNETT MÉXICO, Mexico City / REINSERTA / 2019

Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

In Mexico, more than 65% of women in jail live either pregnant or with children under six. The mothers's legal situation forces them to raise their children in jail, causing them to spend a large part of their childhood locked up and exposed to violence.

Our organization is responsible for improving the quality of these children's lives. That's how this campaign was born, making the problem visible by showing what a child loses due to being in prison and educates people in order to help them improve the childhood of these kids.

We can not get them out of jail, but we can make them live better.

Similar Campaigns

8 items

Testimony

LEO BURNETT MÉXICO, Mexico city

Testimony

2019, REINSERTA

(opens in a new tab)