Cannes Lions

PRIUS

BADILLO NAZCA SAATCHI & SAATCHI, San Juan / TOYOTA / 2004

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PARTS OF A FUEL GAUGE SEARCH THE WORLD LOOKING FOR EACH OTHER. ONE LEAVES FROM PARIS; THE OTHER LEAVES FROM SYDNEY.THE SPOT SHOWS THE BENEFIT OF THE NEW TOYOTA PRIUS, WHOSE MOTOR COMBINES ELECTRICITY AND FUEL AS ENERGY SOURCES, GIVING 500 MILES PER TANK.

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