Cannes Lions

PRIVATE CREDIT

FREIHAFEN, Hamburg / VOLKSWAGEN / 2004

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Overview

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Credits

Overview

Description

Communicate credit emotionally.Stimulate need for credit by creating specific spending incentives.

Outcome

The Internet click rate achieved in response to the mailing was 9106.As the mailing was very recent we do not yet have any response or sign-up data available (although initial indications are that it is very successful).

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