"Procession" brings to life the incredible and dramatic history of the Bacardi family. Using our hero as a metaphor for the family, we seem him overcome fire, earthquakes, prohibition, revolution and exile; as the Bacardi family themselves did. The natural disasters are represented by beautiful carnival acrobats who form a parade of swooping and dancing figures. Our hero dodges past them all as he continues on his way into a small bar where he is poured a Bacardi Cuba Libre. After his drink he exits into the night to continue on his journey, as bats fly overhead symbolising the everlasting free spirit of the Bacardis.