The B-2-B homepage www.eisfink.de has been conceived and optimised for the primary target group of planners and architects. The timelessly modern, sophisticated image and the neat, clear navigation make a user-friendly impression, an open invitation to browse through the site. The 'Company', 'Products' and 'Innovations' menu items reflect the company in its entirety. The first section brings together the latest information, company philosophy, observations about the company in the context of its time, plus references. The main attention-grabber, however, is the section devoted to products. An animated product exemplifying a true-to-scale outline model awaits the user. Various product features are emphasised as the animation unfolds. In three further steps the user can call up increasingly detailed information, right down to the data sheet, which can be downloaded as a pdf file.