Placement of stickers below coffee to go – cups. Which gave the coffee drinker an "Extra White" smile without him noticing. Therefore he/she would become a walking promoter of our chewing gum for all passers-by on the streets, in the subway, in the office, etc.

A raise from 2–9% of Wrigleys "Extra White" chewing gum sales in certain areas near participating coffee shops. Plus a few local newspaper reports for our cooperation partner: the coffee chain "Woyton".