Cannes Lions

PROJECT COLOUR

DLKW LOWE, London / DLKWLOWE / 2014

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

The children were able to draw straight onto a 15m2 digital billboard overlooking their school via our bespoke Project Colour App, installed on iPads set up in their playground. We wanted to inspire all of them to have a go and paint their versions of the World’s End Estate. A collage of all their paintings was then exhibited on billboards across London. Photographs of their work in situ were then used to create posters for the school with each child receiving a poster of their individual artwork to take home.

Outcome

All of the children (more than 150) took part by painting their versions of the World’s End Estate onto the digital billboard. They also all took home a poster of their individual artwork.

A collage of all the children’s drawings was then exhibited on billboards across London. Over half a million people saw it. *

The Head Mistress summarised the project, ‘this really is quite accessible for them and encourages them to be creative and understand that they can actually be creative even though they don’t have that self belief’.

*Approximate footfall figure past OOH sites, provided by rapport.

Similar Campaigns

6 items

Armbands of Hope

LLYC, Madrid

Armbands of Hope

2024, CANCER ASSOCIATION

(opens in a new tab)