Cannes Lions

Project Consent

JUNIPER PARK\TBWA, Toronto / PROJECT CONSENT / 2017

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Overview

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Credits

OVERVIEW

Description

The idea was to use the genitalia characters from our campaign again to teach Donald Trump about how simple consent can be.

Execution

A couple days after the Trump video aired on national news outlets and the nation was outraged, we reacted with one simple post. The post featured a hand that is 20% smaller, orange and white around the eyes beside a vagina that simple says, “Don’t even think about it.”

Outcome

2,000 likes on social media

181 reposts

184 comments

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