We tested our application in an elementary school to see how students responded to the ability to track and monitor handwriting performance. The response was overwhelmingly positive. One teacher commented that she couldn’t get the students to stop writing. And the data reinforced that. We compared handwriting exercises the students had previously completed to exercises they completed while using our handwriting tracker. Handwritten response to open ended questions where students could write as much as they wanted increased their word count on average 32% while using the handwriting tracker. That’s a clear behavioral change spurred by the ability to track and monitor handwriting performance.

Thanks to iTunes metrics, we see that users worldwide are downloading the application, thus receiving the same encouragement to improve their memory, thought processes and fine motor skills by putting pen to paper.

To help raise awareness of the benefits of handwriting we promoted our case study on social media geotargeting parents and educators. Our video exceeded Facebook sponsored page post CTR benchmark by more than 300%. Domtar’s Facebook also saw a 20% increase in page likes.

Our application also caught the eye of Dr. Karin James, leading Neuroscientist at Indiana University. She’s at the forefront of research to study how handwriting affects the brain. We’re proud to say that she’s incorporated the Project Learning Curve application into her ongoing research to further the understanding of the cognitive benefits of handwriting. Which is somewhat of an ironic twist considering it was actually her research data that helped inspire the concept of the Project Learning Curve application. And now it is our application that will be helping her team gather more data on how handwriting affects the brain.

Every aspect of this creative was powered by data. First and foremost, scientific research data provided the background and support, proving the neurological and educational benefits of handwriting. From there our data driven insight was uncovered, making the creative association that handwriting gives the brain a workout. And without the creative interpretation of raw handwriting data to create never before calculated metrics, the world’s first handwriting tracker wouldn’t exist today. And as a result, users wouldn’t have an application that gives them insight into their handwriting activity and performance, offer encouragement through monitoring, allowing them to set handwriting achievement goals. All while improving their memory, thought processes and fine motor skills by putting pen to paper.