Cannes Lions
HOUSE RAPP, San Jose / 3M / 2011
Overview
Entries
Credits
Execution
We created a movie theatre within a movie theatre, a small theatre for two.
To make it more attractive, we projected something not usually seen in Costa Rican local cinema - independent short films created by young movie makers.Through more than 500 shows, the audience could see the Mpro 150 at work. People saw its image quality, weight and power. Above all, they had a real movie experience, but with a pocket-size projector.
Outcome
Over 1,000 people directly interacted with the product.The entire stock of Mpro150 was sold out.During the campaign period, the 3M projector line increased its sales by 400%.
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