Cannes Lions

PROLIANT SERVERS

PUBLICIS & HAL RINEY, San Francisco / HEWLET-PACKARD / 2003

Film
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Images of Formula 1 racing juxtaposed with images of H-P technicians as they manage performance functions of the cars in real time. Title cards describe the attributes of the cars and become associated with HP technology and thereby illustrate the features that HP technology can bring to your business.

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