Cannes Lions
SAATCHI & SAATCHI ROME, Rome / POSTE ITALIANE / 2005
Overview
Entries
Credits
Description
Each company searches for the best avenue to reach its clients. The right road is Promoposta. We invited target companies to identify the business zones of interest to them. They identified them on a map of Italy using pins enclosed with the map.Final goal: the call to a business agent to obtain details.
Outcome
Results in progress.
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